One Matchprint or color proof must accompany all color material. There will be a charge to create a Matchprint if color proofs are not furnished. Publisher assumes no responsibility for color if Matchprints are not furnished. A laser proof is required for black-and-white ads. Faxed proofs for emailed ads are acceptable. Fax to: (312) 341-1469. Publisher reserves the right to reject any advertisement which is not in keeping with the publication’s standards. In the event of late materials for a scheduled ad, publisher reserves the right to run the company’s previous ad. All advertising bleeding off the page must have a 1/8-inch (.125") bleed on all sides.

Ad sizes are as follows:

• 2-Page Spread (trim size 16"W X 10.75"H, bleed size 16.25"W X 11"H)

• Full Page (trim size 8"W X 10.75"H, bleed size 8.25"W X 11"H)

• 1/2 Page Spread (trim size 16"W X 5.25"H, bleed size 16.25"W X 5.5"H)

• 2/3 Vertical (4.5"W X 10"H)

• 1/2 Vertical (3.25"W X 10"H)

• 1/2 Island (4.5"W X 7.25"H)

• 1/2 Horizontal (7"W X 4.875"H)

•1/3 Vertical (2.125"W X 10"H)

• 1/3 Square (4.5"W X 4.875"H)

• 1/3 Horizontal (7"W X 3.25"H)

• 1/4 Standard (3.25"W X 4.875"H)

• 1/4 Addl. Options (4.5"W X 3.75"H OR 7"W X 2.125"H)

• 1/6 Options (4.875"W X 2.125"H OR 2.125"W X 4.875"H)

Note: to run a fractional that bleeds off the page, please call for further specifications and sizes. Publisher reserves the right to re-size, rebuild or otherwise make produceable any ad that is not to size, or that does not meet specifications. Ads created or corrected by Luby Publishing are subject to applicable production charges at the publisher’s current rates:

$125 per hour; two-hour ($250) minimum. These charges are non-commissionable. Production charge to convert film or hard-copy proofs to a usable digital format: $100. Publisher is not responsible for production quality of any advertisement generated from scanned film or proof.

Ad files accepted in the following manner:

• Mac-formatted TIFF (no LZW compressions) or JPEG (very low compression) files are preferred. All image files MUST be 300 dpi (or more) at actual size with a 133 line screen.

• QuarkXpress 4.0 files are no longer accepted. Instead, PDF files are acceptable at high-resolution with all fonts and images embedded.

• Adobe Illustrator EPS vector files (6.0 preferred) are acceptable with all text converted to outlines and images included.

• Do not send low-resolution (72 dpi) JPEG or GIF images from the web. They do not print properly.

• Files made in Pagemaker, Publisher, Word, Excel or other programs that aren’t converted to TIFF or JPEG files are UNACCEPTABLE.

• Full-color and two-color ads must be sent in CMYK mode. Black-and-white ads must be sent in grayscale mode.